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The Connecting Communities Project is a pilot project to engage and support greater involvement in Rugby League for people from Black and Minority Ethnic communities.
Rugby League is a strong grassroots sport, embedded within its communities, but it is recognised that the sport needs to be more proactive in areas with large BAME communities.
So, the pilot work is taking place in Leeds, Bradford and Kirklees. The aim is to understand the barriers, enablers and motivations of BAME communities playing, enjoying and benefitting from Rugby League at all levels, whether they are a player, coach, volunteer, employee, spectator or viewer.
It will provide important information to help the sport continue to grow and move forward.
A major part of Rugby League's growth is introducing it to groups who previously haven't considered playing Rugby League, but live in areas where Rugby League is already popular and thriving.
Leeds will collaborate with the British Asian Rugby Association (BARA) and reach into Asian communities in and around Leeds.
The Leeds-based project aims to engage with under-represented groups by delivering at a number of community venues including: Beeston Park, Ramageria Community Centre, Chapletown Youth Development Centre / Mandela, Hyde Park, Burley Park and Woodsley Road Community Centre.
More information on activities and events:
Bradford will be delivering Rugby League coaching sessions within local communities that are designed to appeal to young Asian males aged 14+.
They will be delivered by role models and sports leaders from their community and in environments where they are already engaged, involved and enjoying being in.
Rugby League has fantastic values including: discipline, teamwork and, most importantly, respect - values that are shared within the Asian community – a perfect combination.
The project is grateful for the support of venues; the Parkside Centre, Manningham Sports Centre, Khidmat Centre and Frame 2 who will host sessions.
To find out more, contact the Bradford Bulls Foundation
T: 01274 729728
The Kirklees area will collaborate with the 20/20 Foundation, targeting areas of high deprivation within the area.
This area will focus on creating long-term supportive opportunities by developing links with religious and faith organisations.
The aim of the project is to create participant-centred high quality opportunities for BAME communities to play, enjoy and stay with Rugby League.
The project will help to create more inclusive and welcoming clubs, challenge stereotypes and discrimination, and develop opportunities for young people to play rugby League for fun, health and fitness with an emphasis on social elements.
The project will be delivered in the following areas: Crow Nest Park, ITA indoor hall, Kick off Arena, Batley Park, Al Hikmah centre, AL Hashim Academy, Westborough High school.
More information on activities and events can be found on: